BRANDING QUESTIONNAIRE

BUSINESS DETAILS

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DOES YOUR BRAND/BUSINESS HAVE ANY MAIN COMPETITORS? HOW DO YOU DIFFER FROM THEM? *

WHAT DOES YOUR BRAND/BUSINESS DO EXACTLY? *

• WHO IS YOUR TARGET MARKET/DEMOGRAPHIC? *

PLEASE LIST THE MOST COMMON USES OF THE CURRENT LOGO. *

ARE THERE ANY PLANS FOR ADDITIONAL USES FOR THE NEW LOGO? *

• HOW DO PEOPLE LEARN ABOUT YOUR BRAND/BUSINESS? *

PLEASE LIST THE EXACT PRODUCTS OR SERVICES THAT YOUR BRAND/BUSINESS OFFERS. *

WHAT PROBLEM DO YOU SOLVE FOR YOUR CUSTOMERS? *

BRAND DETAILS

WHAT IS THE EXACT WORDING YOU WOULD LIKE TO APPEAR IN THE LOGO? *

ARE THERE ANY REQUIRED GRAPHICS THAT NEED TO BE A PART OF THE LOGO (I.E. PALM TREE, SAIL BOAT, ETC?) *

WORD LIST: SHARE 5 ADJECTIVES OR WORDS THAT BEST DESCRIBE YOUR BRAND/BUSINESS. *

WHAT ARE YOUR PERSONAL BRANDING PREFERENCES FOR BRAND/BUSINESS? *

PLEASE LIST ANY LOGOS YOU LIKE HERE (PROVIDE LINKS), AS WELL AS OUTLINE ANY COLORS YOU WOULD LIKE TO EXPLORE OR AVOID. IF YOU HAVE ANY SPECIFIC ICONS/SYMBOLS I IMAGES THAT YOU WOULD LIKE TO ASSOCIATE WITH YOUR BRAND, PLEASE ALSO LIST THEM HERE. *

DO YOU HAVE A TAG LINE THAT YOU WANT INCLUDED? INCLUDED IN THE MAIN LOGO, OR A VARIATION? *

IS THERE ANY PARTICULARLY IMPORTANT/UNIQUE STORY BEHIND YOUR CHOSEN NAME OR CURRENT LOGO? *

WHAT IS THE OVERALL MESSAGE YOU WISH TO PORTRAY WITH YOUR BRANO? *

WHAT WOULD YOU LIKE PEOPLE TO FEEL WHEN THEY SEE OR THINK OF YOUR BRAND? *

OUT OF YOUR COMPETITORS (DIRECT OR INDIRECT), WHAT DO YOU LIKE ABOUT THEIR BRAND IDENTITY? WHAT DO YOU DISLIKE ABOUT THEIR BRAND IDENTITY? *

PLEASE PROVIDE ANY ADDITIONAL DETAILS: *

CONTACT

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